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avatar for Peter Groenendaal

Peter Groenendaal

Placemaking Plus
Founder, Director & Placemaker
Amsterdam Area, Netherlands

I was born in 1949, and educated in Amsterdam, The Netherlands. I grew up in Amsterdam East, where I soon discovered the Borough's bustling street life, the Dapper Market and the Oosterpark. In 1967 I moved to Amsterdam New West and in 1970 further west to Brooklyn , New York, and two years later to Toronto, Ontario, Canada. The following 25 years I spent working and living in Canada, The United Stated, and the Caribbean. Some highlights included destination development for Nordair / Treasure Tours (owned by Canada's Inuit) , sponsorring for festivals in Canada's National Capital Ottawa, such as Winterlude, the Tulip Festival, and the National Capital Airshow. When stationed in the Hague for the Canadian Government I helped to bring Hollands famous ice skating Marathon (200 k's) Race of the Eleven Cities to Canada two times. When I returned to Europe I worked as Coordinator Street Commerce in Amsterdam. In 2004, I met Fred Kent and Kathy Madden from the Project for Public Spaces and I fell hook, line and sinker for Placemaking with Communities, where the people in the neighbourhood and the users are the experts. I realized a.o. that People power markets. Currently I am a proud member of the Placemaking Leadership Council, as well as UN Habitat's Future of Places Community.