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avatar for Daniel Latorre

Daniel Latorre

Project for Public Spaces
Senior Fellow, Digital Placemaking
Greater New York City Area
Daniel set up PPS’ Digital Placemaking program starting in January of 2010. He set up this practice at PPS to authentically marry Placemaking with current online civic engagement best practices and build the right staffing mix to communicate it. Since February of 2013 Daniel moved into a senior advisor consulting role to further best practices at PPS and with other like-minded organizations.

Daniel brings to PPS over 16 years of online experience in human-centered digital media design, online marketing and communications, social media product strategy, and online technology planning. He has managed project budgets ranging from thousands of dollars to $2.4 million with leading firms such as CKS Group (the first integrated print-TV-digital firm founded by former Apple marketing mangers), Razorfish (a leading global digital consultancy), Funny Garbage (a pioneering boutique digital design studio), McCann-Erikson (one of the largest advertising firms), Scholastic (the largest U.S. K-12 books, media, and education-technology publisher), and OpenPlans/Streetsblog/Streetsfilms (an innovative open source civic technology nonprofit), and other companies and firms.

In recent years his focus shifted toward using effective design methods and today’s powerful social media technology for the civic realm in movements around open commons, open government, and now, open urban planning. Daniel’s current focus is on digital civic engagement for Placemaking— translating PPS’s place audits, survey methods, and place frameworks into digital products and services, and evolving the organization’s media communications practice in our highly networked era.

Since creating the Digital Placemaking program at PPS he has launched eight online mapping civic engagement projects; two of these online mapping projects were for an Institute for Urban Design urban design awareness campaign in NYC, and for a Participatory Budgeting pilot in NYC; six were for projects across a variety of scales from a rural main street to urban downtowns in Baltimore, Denver, San Antonio, Goteborg and Stockholm, Sweden.