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Tuesday, October 10 • 14:45 - 20:00
Place Game: Zuidas : Re-examining Place through an Innovation Lens (FULL)

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Sign-up links for all off-sites will be sent by email to conference registrants only in late September. Advanced registration required. Capacity: 40 (FULL).

In this deep learning workshop, attendees will learn about the Zuidas district from local stakeholders, and observe firsthand the connections between place and innovation.

How can public spaces, including the lobbies of key buildings, become places to stimulate new ideas and inspirations—an important precursor to innovation? We will discuss and examine this with the case of Zuidas Kenniskwartier in Amsterdam South. Zuidas, six minutes from Schiphol and well connected with the city center, is the legal and finance hub, and home to a large academic hospital, medical research center, and Vrije Universiteit Amsterdam. Zuidas is also transforming into an innovation district, where anchor institutions and companies cluster and connect with start-ups and others to magnify innovation output that can be commercialized for the market.

Participants will quietly observe spaces to see how spaces are used and how people are interacting, talk to local stakeholders, and make observations about how place can become a powerful platform for innovative and inspirational thinking. Julie Wagner will introduce research on innovation districts and the centrality of place- and people-led strategies.

Food and refreshments will be served at 14:30, and the program will begin at 15:00 sharp. Dinner provided.

avatar for Hans Karssenberg

Hans Karssenberg

Partner / Board Member, STIPO / Placemaking Europe
Hans Karssenberg (1970) is founding partner of STIPO, an interdisciplinary team for better cities. He leads complex urban area development towards human scale, great public space, mixed use, sustainable and inclusive quality, always in close co-creation with all stakeholders. He is... Read More →
avatar for Julie Wagner

Julie Wagner

Nonresident Senior Fellow & Co-Director, Bass Initiative on Innovation & Placemaking, Brookings Institution
Julie Wagner is a nonresident senior fellow with the Centennial Scholar Initiative and co-director of the Anne T. and Robert M. Bass Initiative on Innovation and Placemaking at the Brookings Institution, for which she co-authored the paper “The Rise of Innovation Districts: A New... Read More →

avatar for Marcel van Heemert

Marcel van Heemert

Program Secretary of Campus Development, Vrije Universiteit Amsterdam
avatar for Eline Hoogendijk

Eline Hoogendijk

Placemaker Zuidas, City of Amsterdam
Where business meets people / Zuidas development / Lively Zuidas A place where people like to live. With a variety of restaurants, sports clubs, shops, several child day-care centres and hotels / placemaking Zuidas /
avatar for Joan Stegenga

Joan Stegenga

Senior Urban Designer, City of Amsterdam

Tuesday October 10, 2017 14:45 - 20:00 CEST
O|2 Lab Building De Boelelaan 1108 1081 HZ Amsterdam, Netherlands